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Data protection


Introduction
With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") for which purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both within the scope of the provision of our services as well as in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter referred to collectively as the "online offer").
The terms used are not gender-specific.
As of March 3, 2020


Table of contents
introduction
Responsible
Processing overview
Relevant legal bases
Safety measures
Transmission and disclosure of personal data
Data processing in third countries
Use of cookies
Commercial and business services
Use of online marketplaces for e-commerce
Payment service provider
Blogs and publication media
Provision of the online offer and web hosting
Presence in social networks
Deletion of data
Change and update of the data protection declaration
Rights of data subjects
Definitions of terms

Responsible
Jost Kreitz, Eulenhof

Hauptstr. 6
37412 Hörden am Harz
Email address: info@eulenhof.eu

Imprint: https://www.seminarhaus-eulenhof.com/impressum

Processing overview
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed
Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact details (e.g. email, telephone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. visited websites, interest in content, access times).
Contract data (e.g. object of contract, term, customer category).
Payment data (e.g. bank details, invoices, payment history).
Special categories of data
Religious or ideological beliefs (Art. 9 Para. 1 DGSVO).
Categories of data subjects
Business and contract partner.
Interested persons.
Customers.
Users (e.g. website visitors, users of online services).

Purposes of processing
Office and organizational procedures.
Feedback (e.g. collecting feedback via online form).
Contact requests and communication.
Remarketing.
Range measurement (e.g. access statistics, detection of returning visitors).
Tracking (e.g. interest / behavioral profiling, use of cookies).
Contractual benefits and service.
Management and answering inquiries.

Relevant legal bases
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of this in the data protection declaration.
Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject respectively.
Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data Data require, outweigh.

Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes based on the principle of data protection, through technology design and through data protection-friendly default settings.

Transmission and disclosure of personal data
As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them. The recipients of this data can e.g. Payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.


Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing as part of the use of third-party services or the disclosure or transmission of data to other people, entities or companies takes place, this takes place only in accordance with the legal requirements.
Subject to express consent or contractually or legally required transmission, we process or leave the data only in third countries with a recognized data protection level, to which the US processors certified under the "Privacy Shield" belong, or on the basis of special guarantees, e.g. process contractual obligations through so-called standard protection clauses of the EU Commission, the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law- topic / data-protection / international-dimension-data-protection_de).

Use of cookies
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user's computer. The primary purpose of a cookie is to save information about a user during or after their visit within an online offer. For the stored information, e.g. the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is saved using pseudonymous online identifiers, also known as "user IDs")

A distinction is made between the following types of cookies and functions:
Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or for marketing purposes can also be saved in such a cookie.
First-party cookies: First-party cookies are set by us.
Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing and personalization cookies: Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions etc.) on individual websites in a user profile get saved.

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Such profiles are used to give users e.g. Display content that corresponds to your potential interests. This process is also referred to as "tracking", i.e. tracking the potential interests of the users. . Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed based on our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as "opt-out"). You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ will. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.
Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).


Commercial and business services
We process data from our contractual and business partners, e.g. Customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the scope of the applicable law insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. to involved telecommunication, transport and other auxiliary services as well as subcontractors , Banks, tax and legal advisers, payment service providers or tax authorities). About other processing forms, e.g. For marketing purposes, the contractual partners will be informed in the context of this data protection declaration.
We tell the contracting parties which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, through special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that has been disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Gastronomic services:

Data is used for reservations both via the website and via the contact center (telephone, email or contact form) for individual, group and room bookings:

The companies and platforms belonging to or affiliated with the Eulenhof in the hotel sector, who need access to your data in order to be able to provide the selected services correctly. Your data will also be passed on to all employees who are employees of the hotel so that they know the conditions of your stay (prices, dates, services, etc.). The only purpose of this transfer of information will be to provide the services you have requested.

Hotel and accommodation services:


We process the details of our guests, visitors and interested parties (uniformly referred to as "guests") in order to provide our accommodation and related services of a tourist or gastronomic nature and to bill for the services provided.
As part of our assignment, it may be necessary for us to process special categories of data within the meaning of Art. 9 Para. 1 GDPR, in particular information about the health of a person or information related to their religious beliefs. The processing takes place in order to guarantee the health interests of the visitors.

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
Special data categories: health data (Art. 9 Para. 1 DGSVO), religious or ideological beliefs (Art. 9 Para. 1 DGSVO).
Data subjects: interested parties, business and contractual partners, customers.
Purposes of processing: contractual services and service, contact requests and communication, office and organizational procedures, administration and answering of requests.
Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legal obligation (Art. 6 Paragraph 1 Clause 1 GDPR), legitimate interests (Art. 6 Para. 1 p. 1 lit.f GDPR).

Use of online marketplaces for e-commerce
We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the procedures used on the platforms for range measurement and interest-based marketing.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content , Access times), meta / communication data (e.g. device information, IP addresses).
Affected People: Customers.
Purposes of processing: contractual services and service.
Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Payment service provider
In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, use other payment service providers (collectively, "payment service providers").
The data processed by the payment service providers include inventory data, such as the name and address, bank details, such as Account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, total and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. We refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.
Processed data types:

Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. contract object, term, customer category), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
Affected persons: customers, interested parties.
Purposes of processing: contractual services and service.
Legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Services and service providers used:
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contractual services, feedback (e.g. collecting feedback via online form).
Legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).


Services and service providers used:
Medium: hosting platform for blogs / websites; Service provider: A Medium Corporation, P.O. Box 602, San Francisco, CA 94104-0602, USA; Website: https://medium.com/; Data protection declaration: https://medium.com/policy/medium-privacy-policy-f03bf92035c9.

Payment service provider
In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, use other payment service providers (collectively, "payment service providers").
The data processed by the payment service providers include inventory data, such as the name and address, bank details, such as Account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, total and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. We refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.
Processed data types:

Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. contract object, term, customer category), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
Affected persons: customers, interested parties.
Purposes of processing: contractual services and service.
Legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).


Services and service providers used:
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contractual services, feedback (e.g. collecting feedback via online form).
Legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Services and service providers used:
Medium: hosting platform for blogs / websites; Service provider: A Medium Corporation, P.O. Box 602, San Francisco, CA 94104-0602, USA; Website: https://medium.com/; Data protection declaration: https://medium.com/policy/medium-privacy-policy-f03bf92035c9.

Presence in social networks
We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.
We would like to point out that data of users outside the European Union can be processed. This can result in risks for the user, because e.g. enforcing users' rights could be difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.
Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles are created on the basis of user behavior and the resulting interests of users. The usage profiles can in turn be used to e.g. Place advertisements inside and outside the networks that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Processed data types:
Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contact inquiries and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Services and service providers used:
Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data.
YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): https://adssettings.google.com/authenticated.

Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.
Change and update of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary to act on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects
As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:
Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR occurs to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.

Right to withdraw consent: You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question are being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your data affects you personal data violates the GDPR.

Definitions of terms
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Reach measurement: The reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can change the behavior or interests of visitors to certain information, such as Website content. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. This allows you to e.g. better adapt the content of the website to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
Remarketing: One speaks of "remarketing" or "retargeting" if e.g. for advertising purposes, it is noted which products a user was interested in on one website in order to inform the user about these products on other websites, e.g. in advertisements to remember.
Tracking: One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Responsible: The "responsible" is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.

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